In November, I collaborated with Alice Smith on reimagining the branding of the song, World Looking In, by British band, Morcheeba.

 

I have been listening to this song since I was young, so, coupled with Alice's appreciation of the song, we began the process of rebranding the album artwork and sleeves on the single. We also created a teaser video.

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During the process of creating the branding, we additionally attempted to created a teaser video for the single.

 

We began by storyboarding a 2-minute-long video. I created a series of scenes which I felt represented the themes, both conceptual an literal themes lyrics.

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After creating a few of the storyboard frames, we decided to that, in order to make the video more concise and attention-grabbing, we would make a shorter, more snappy video.

 

The track title emerges from white noise, the artist's name is situated below, and the frame is surrounded by covert photographs, and surveillance cameras. A spacecraft orbits the circumference of the circle.